2021 Make Better Business Decisions with Analytics

Make Better Business Decisions with Analytics 
Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals.  
In this session we’ll introduce talk about:

• Identifying business goals (and how you plan to use your online presence to achieve them)
• Incorporating data into your plan
• A focus on introducing Google Analytics and how to use this tool to make better business decisions

Sponsored by SCORE of Lehigh Valley, Easton Area Chamber of Commerce, Carbon Chamber and Economic Development Corp, Lehigh Valley Launch Box, and Northampton Community College Center for Innovation and Entrepreneurship